The SaaS Glossary [B2B]

A method of comparing two versions of a web page or app to determine which one performs better.

ABM (Account-Based Marketing) is a strategic approach where Marketing and Sales teams work together to target high-value

ARR, or Annual Recurring Revenue, measures the value of recurring revenue normalized to a one-year period.

Annual Contract Value (ACV) is a metric that represents the average annual revenue per customer contract.

API (Application Programming Interface) defined, explained, and its significance in the B2B SaaS space.

Bootstrapping refers to financing a startup by relying on personal funds or its revenues.

A semi-fictional representation of your ideal customer based on market research and real data about your existing

Brand Positioning refers to the strategic process of uniquely placing a brand in the minds of consumers relative to

B2B SaaS: Business-to-Business Software as a Service, a model where businesses provide software solutions to other

Benchmarking is the practice of comparing business processes and performance metrics to industry bests and best

Burn Rate: The rate at which a company spends its capital before generating positive cash flow.

Customer Acquisition Cost (CAC) refers to the total cost incurred by a business to acquire a new customer, including

Content Marketing is a strategic approach focused on creating and distributing valuable content to attract and engage a

Cross-selling involves offering additional products or services to existing customers to increase revenue.

Customer Retention refers to the ability of a company to retain its customers over a specified period of time, crucial

Churn Rate is the percentage of customers who stop using a product or service during a given time period.

Customer Advocacy refers to the actions taken by a company to encourage and support its customers to promote the

A process of continuous feedback collection aimed at improving customer satisfaction and product development.

Conversion Rate Optimization (CRO) involves enhancing your website or landing page to boost the percentage of visitors

Customer Success is a business strategy focused on ensuring customers achieve their desired outcomes while using your

The Customer Journey refers to the complete experience a customer has from the initial point of contact with a company

Data Privacy refers to the proper handling, processing, storage, and usage of data to safeguard personal information

Demand Generation: The process of creating awareness and interest in a product or service through targeted marketing

DevOps is a set of practices that combines software development (Dev) and IT operations (Ops) to shorten the development

A Demo Request is a potential customer's formal request to test or see a demonstration of a SaaS product.

Dogfooding is the practice of using one's own products to better understand and improve them.

Understanding and leveraging Data Analytics in B2B SaaS for informed decision-making and growth.

The freemium model is a business strategy that offers basic services for free while charging for premium features.

Growth metrics are key performance indicators (KPIs) that help B2B SaaS companies measure their business growth.

Growth Hacking is a strategy-focused technique aimed at the rapid growth of a company by using creative, low-cost

Go-To-Market (GTM) strategies are comprehensive plans that companies use to launch a product or service to the market.

Inbound marketing focuses on attracting customers through relevant and helpful content and adding value at every stage

Integration refers to the process of connecting different software systems to work seamlessly together within a B2B SaaS

A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key

The process of attracting and converting prospects into potential customers.

Lead Scoring is a systematic method to rank potential customers against a scale representing the perceived value each

Customer Lifetime Value (LTV) represents the total revenue a customer is expected to generate for a business during

A key metric in B2B SaaS that represents the predictable monthly revenue from subscriptions.

Market segmentation refers to dividing a market into distinct groups of buyers with different needs, characteristics, or

NPS (Net Promoter Score) is a metric used to measure customer loyalty and satisfaction by asking customers how likely

Onboarding: The process of helping new users get started with a product or service.

Outbound marketing involves proactively reaching out to potential customers through various channels such as email, cold

Product-Led Growth (PLG) is a business strategy where the product itself serves as the primary driver of customer

Product-Market Fit is the stage in which a startup has confirmed that its product satisfies a strong market demand.

Revenue Expansion refers to the growth of a company's income by increasing the profit derived from existing customers.

SEO, or Search Engine Optimization, involves optimizing your website to rank higher on search engine results pages

SaaS (Software as a Service) is a software distribution model where applications are hosted by a service provider and

SaaS Metrics refer to the key performance indicators that measure the health, growth, and success of a Software as a

A Sales Funnel represents the journey potential customers take from initial awareness to final purchase.

Sales-Led Growth (SLG) is the business growth model that uses sales teams and sales strategies to move qualified leads

Trial Conversion refers to the process of converting trial users into paying customers.

User Experience refers to the overall experience a user has when interacting with a product or service, emphasizing ease

Upselling is a sales technique aimed at encouraging customers to purchase more expensive items, upgrades, or other

A unicorn is a privately held startup valued at more than $1 billion. Founding a unicorn means you are making a huge bet

A Viral Loop is a self-perpetuating cycle that generates continuous user growth through referrals.