The 3 best Product-Market Fit books

How to talk to customers and learn if your business is a good idea when everyone is lying to you. Here is a short summary of the perfect handbook for early stage startup founders.

How to ignite a network from zero, and use network effects in a product to scale rapidly.

The most essential activity in a company is positioning your product and business so customers 1. get it, 2. buy it and 3. love it. Failing at positioning means failing with marketing and sales, which means the entire business fails. Positioning your product against the right trends, competitors, and market will make your customer understand and buy your differentiated offering.