The 4 best Product-Market Fit books
Books about PMF (product-market-fit).
1. Never Enough: From Barista to Billionaire
2024Pages: 288 My rating: 5Goodreads: 4.4
The journey to become a billionaire by the age of 36 - by building and growing tech startups. Lessons on life and business. How you learn the appreciate what you have, what is enough, and how to build something big.
Andrew Wilkinson
2. The Mom Test
Pages: 136 My rating: 5Goodreads: 4.4
How to talk to customers and learn if your business is a good idea when everyone is lying to you. Here is a short summary of the perfect handbook for early stage startup founders.
Rob Fitzpatrick
3. The Lean Startup
Pages: 304 My rating: 4Goodreads: 4.1
How to ignite a network from zero, and use network effects in a product to scale rapidly.
Eric Ries
4. Obviously Awesome
Pages: 202 My rating: 4Goodreads: 4.3
The most essential activity in a company is positioning your product and business so customers 1. get it, 2. buy it and 3. love it. Failing at positioning means failing with marketing and sales, which means the entire business fails. Positioning your product against the right trends, competitors, and market will make your customer understand and buy your differentiated offering.
April Dunford
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