Unicorn: The lifeblood of venture funds

A unicorn is a privately held startup valued at more than $1 billion.

The term was coined by Aileen Lee of Cowboy Ventures.

As a founder, aiming to build a unicorn, means you are making a huge bet with (1) exteremely low odds of success, (2) huge potential return.

Unicorns are the lifeblood of VC. But not always the right thing to aim for as a founder. Depending on your goal.