BOOK SUMMARY

The Minimalist Entrepreneur - Summary and review

Updated: December 20th, 2024
Published: December 19th, 2024
How great founders do more with less.

The minimalist entrepreneur playbook: In 7 steps

1. Profitability first

Minimalist entrepreneurs create businesses that are profitable at all costs.

2. Start with community

Minimalist entrepreneurs build on a foundation of community.

3. Build as little as possible

When they do build, minimalist entrepreneurs build only what they eed to, automating or outsourcing the rest.

Minimalist businesses do one thing, and they do it well.

4. Sell to your first 100 customers

Minimalist entrepreneurs don't spend time convincing people - they spend itme educating people.

Selling is discovery and a possibility to educate yourself as entrepreneur in the market.

5. Market by being you

Minimalist entrepreneurs share their stories, from struggles to success.

The best marketing shows the world who you - and your product are.

Founder-led content is powerful because it works, as both the book Founder Brand and Getting Acquired talks about.

Learn more: check out my post on "10 ways to build in public as a SaaS founder" with examples to copy.

6. Grow yourself and your business mindfully

Minimalist entrepreneurs own their businesses, they don't let their businesses own them.

They don't spend money they don't have, and they don't sacrifice profitability for scale.

7. Build the house you want to live in

Minimalist entrepreneurs hire other minimalist entrepreneurs.

They do things their own way - and it won't be fore everyone. But it will attract the right talent.

Rules are few.

✍️ My top 2 quotes

These are, in my opinion, the top quotes from the book The Minimalist Entrepreneur.

Quote 1

If you're profitable, you can take unlimited shots on goal.

Quote 2

Chase profitability, not unicorns