Founder Brand: Turn Your Story Into Your Competitive Advantage - Summary and review

Storytelling is a super power for founders - use it to your advantage.

The role of the villain is key to your founder brand.

The villain can be an individual, company, team, or a big challenge people relate to. The status quo is often the villain.

The villian allows you to tap into the art of storytelling, as it (A) gives you a conflict, and (B) allows for conflict resolution. It gives your potential customers and followers an emotional and deep reason to go with you, and not competition.

Hush Blanket's used this strategy to build a $50M B2C brand - building the enemy of bad sleep and how it affects your life. While at the same time, sharing their story of building the company through socials and obsessing about their customers.

• Throw a big launch party

• Create a category - for example "conversational marketing" - strategically position company - and create whole new industry

• Have your sentences on social media be 7 words or less.

• Start a podcast - in your niche. Start small. Keep it simple. Your gear will not make or break your success.

• Create content (podcast, articles, videos) educate and rally supporters + movement

• Print "no status quo" stickers against the villain

• Write book about the villain and how to solve problem.

• Or, like Adam Robinson go rant about it on LinkedIn - and build a story in real time. See how Adam is "shitposting" his way to 100Ks of impressions on LinkedIn to grow RB2B to $1M in 20 weeks.