Founder Brand: Turn Your Story Into Your Competitive Advantage - Summary and review
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🚀 Summary: Founder Brand: Turn Your Story Into Your Competitive Advantage in 30 seconds
Contents
👨💻 Founder brand - using content and storytelling to give marketing superpowers
Storytelling is a super power for founders - use it to your advantage.
The role of the villain is key to your founder brand.
The villain can be an individual, company, team, or a big challenge people relate to. The status quo is often the villain.
The villian allows you to tap into the art of storytelling, as it (A) gives you a conflict, and (B) allows for conflict resolution. It gives your potential customers and followers an emotional and deep reason to go with you, and not competition.
Hush Blanket's used this strategy to build a $50M B2C brand - building the enemy of bad sleep and how it affects your life. While at the same time, sharing their story of building the company through socials and obsessing about their customers.
Some tips on building founder brand
Throw a big launch party
Create a category - for example "conversational marketing" - strategically position company - and create whole new industry
Have your sentences on social media be 7 words or less.
Start a podcast - in your niche. Start small. Keep it simple. Your gear will not make or break your success.
Create content (podcast, articles, videos) educate and rally supporters + movement
Print "no status quo" stickers against the villain
Write book about the villain and how to solve problem.
Or, like Adam Robinson go rant about it on LinkedIn - and build a story in real time. See how Adam is "shitposting" his way to 100Ks of impressions on LinkedIn to grow RB2B to $1M in 20 weeks.
![Example: LinkedIn founder sharing wins and challenges - The Art of Storytelling Example: LinkedIn founder sharing wins and challenges - The Art of Storytelling](/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2F0ck4z1m88rve%2F2powsNvqXEFOm6gEvfry9H%2F145a95bad2774c428fc5c5d3ca865ca9%2Fstorytelling-build-in-public-example.jpg&w=3840&q=75)
Frequently asked questions (FAQs)
Q: Who is Dave Gerhardt?
Dave Gerhardt is a well-known marketing expert and influential figure in digital marketing and branding. Associated with a growth journey in Drift, Gerhardt specializes in B2B marketing and content strategy. Gerhardt shares his insights through podcasts, social media, and speaking engagements, making his strategies a valuable resource for marketers, founders, and leaders aiming to boost their brand.
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