The 6 best Marketing books

Turn your founder story into a competitive advantage to grow your startup.

Art is about being inspired by others and remixing their work to create something new, discovering your style. '10 Things Nobody Told You About Being Creative'.

The most essential activity in a company is positioning your product and business so customers 1. get it, 2. buy it and 3. love it. Failing at positioning means failing with marketing and sales, which means the entire business fails. Positioning your product against the right trends, competitors, and market will make your customer understand and buy your differentiated offering.

How to use marketing to connect with potential customers in a more trustworthy way, and avoid common mistakes.

Understanding the WHY behind word of mouth and mastering virality to make your product spread.

How to use a creative hacker mindset together with your product to grow beyond what’s possible in traditional marketing channels. 'A Primer on the Future of PR, Marketing, and Advertising'.