THE SAAS BLOG

How to build in public: 10 ways to copy [B2B SaaS]

Updated: August 25th, 2024
Published: August 1st, 2024
Building in public has become one of the biggest GTMs used the top B2B SaaS. Here are 10 ways to build a SaaS in public like the best in the game.

Contents

10 ways to build a SaaS in public like the best in the game..

Why build in public for B2B SaaS?

Building in public has become one of the biggest GTMs used by B2B SaaS founders like Guillaume Moubeche, Adam Robinson, Jonathan Rintala, and Marc Lou.

Build in public like Adam Robinson, Marc Lou, Jonathan Rintala, and Guillaume Moubeche.

They cut through the noise and grow 6 figure ARR faster than anyone (with minimal cash needs).

Using the power of being small(er) and lean(er) than the incumbents to be radically transparent, ie. interesting to follow.

Easy enough right.. But what do you share?

10 ways to build in public for B2B SaaS [to copy]

Here are 10 types of content you can share, to start #buildinpublic:

1. F*** ups

People want the raw truth when things go south. Tell how others can avoid ending up in the same situation.

Share f*** ups: Ways to build in public [B2B SaaS]

2. Wins

Yes, people want to hear the good stuff too. Help them learn and get inspired.

Share wins (featuring Jonathan Rintala): Ways to build in public [B2B SaaS]

3. Weekly product updates

Share transparent updates on what you built this week. Connect to your audience, make them feel involved, and get feedback.

Share weekly product updates: Ways to build in public [B2B SaaS]

Below is an example of the same type of update - but in a video format. Sharing two updates I did to our customer stories page. With some actionable learnings that could inspire anyone wanting to build out their own B2B SaaS website.

4. User stats and insights

Share how users interact with your product. This is exclusive stuff that your audience can’t get anywhere else (see Adam Schoenfeld with PeerSignal.org & Keyplay).

Share user stats and insights: Ways to build in public [B2B SaaS]

Also, simply sharing growth traction from your how your SaaS evolves, with some interesting takeaways - can inspire people and give value.

Viral startup growth hockey stick (Number of events per quarter) - Univid

Letting the numbers do the talking on LinkedIn

5. Personal learnings

Share personal learnings. Don’t polish, dare to get up close and personal. A productivity hack, day in the life, or a simple life lesson. Personal means people listen.

Share personal learnings: Ways to build in public [B2B SaaS]

6. Polls

Let your audience help make product decisions through interactive polls. Should you go with design A or B? The next features you aim to build, etc.

Polls to interactively get feedback: Ways to build in public [B2B SaaS]

7. Sales/growth experiments

Share things you did to get new users that either worked or didn’t. New software you tried, a creative growth method, or a good onboarding sequence.

Share growth & sales experiments: Ways to build in public [B2B SaaS]

8. Interesting people you met

Share interesting people you met on the way. What did you learn? Shout people in the industry out. Remember: give >> ask.

Share interesting people you met: Ways to build in public [B2B SaaS]

9. Events you attended

Give people that couldn’t attend the top takeaways. Share how they impacted your startup. Tag the speakers.

Share events you attended: Ways to build in public [B2B SaaS]

10. Beef in the industry

By publicly having drama with a villain in your industry, you can (A) leverage their adjacent audience and (B) create a powerful counterweight to boost your story.

Adam Robinson is the LinkedIn GOAT of this, with the recent RB2B vs 6sense drama.

Beef in the industry (featuring Adam Robinson): Ways to build in public [B2B SaaS]

The villain could be another corporation, the status quo, or a thought leader.

Conclusion

Building in public let’s you grow an audience of people that love what you do, trust you, and buy from you.

Who’s your favourite founder building in public right now?

Reach out to them on LinkedIn and start building your network (and audience). Don't wait to get started!

Frequently asked questions (FAQs)

Q: What is build in public?

'Build in public' is a strategy where founders, developers, or creators share their process of creating a SaaS with the public - typically through social media like Youtube, Twitter, or LinkedIn.

Q: What are some build in public examples?

Some top examples of B2B SaaS founders building in public are Adam Robinson, Guillaume Moubeche, Jonathan Rintala, and Marc Lou.

Q: What is #buildinpublic?

By using the official hashtag #buildinpublic founders can make sure their content reaches an audience interested in this type of content - ie. learning from founders building in public.

Q: Which platforms are best to build in public?

The best platform to publish your #buildinpublic content on, depends on your audience or Ideal Customer Profile (ICP). Some popular platforms are LinkedIn, X (Twitter), Youtube, TikTok, and Reddit.