How to build in public: 10 ways to copy [B2B SaaS]

10 ways to build a SaaS in public like the best in the game..

Building in public has become one of the biggest GTMs used by B2B SaaS founders like Guillaume Moubeche, Adam Robinson, Jonathan Rintala, and Marc Lou.

They cut through the noise and grow 6 figure ARR faster than anyone (with minimal cash needs).

Using the power of being small(er) and lean(er) than the incumbents to be radically transparent, ie. interesting to follow.

Easy enough right.. But what do you share?

Here are 10 types of content you can share, to start #buildinpublic:

People want the raw truth when things go south. Tell how others can avoid ending up in the same situation.

Yes, people want to hear the good stuff too. Help them learn and get inspired.

Share transparent updates on what you built this week. Connect to your audience, make them feel involved, and get feedback.

Below is an example of the same type of update - but in a video format. Sharing two updates I did to our customer stories page. With some actionable learnings that could inspire anyone wanting to build out their own B2B SaaS website.

Share how users interact with your product. This is exclusive stuff that your audience can’t get anywhere else (see Adam Schoenfeld with PeerSignal.org & Keyplay).

Also, simply sharing growth traction from your how your SaaS evolves, with some interesting takeaways - can inspire people and give value.

Letting the numbers do the talking on LinkedIn

Share personal learnings. Don’t polish, dare to get up close and personal. A productivity hack, day in the life, or a simple life lesson. Personal means people listen.

Let your audience help make product decisions through interactive polls. Should you go with design A or B? The next features you aim to build, etc.

Share things you did to get new users that either worked or didn’t. New software you tried, a creative growth method, or a good onboarding sequence.

Share interesting people you met on the way. What did you learn? Shout people in the industry out. Remember: give >> ask.

Give people that couldn’t attend the top takeaways. Share how they impacted your startup. Tag the speakers.

By publicly having drama with a villain in your industry, you can (A) leverage their adjacent audience and (B) create a powerful counterweight to boost your story.

Adam Robinson is the LinkedIn GOAT of this, with the recent RB2B vs 6sense drama.

The villain could be another corporation, the status quo, or a thought leader.

Building in public let’s you grow an audience of people that love what you do, trust you, and buy from you.

Who’s your favourite founder building in public right now?

Reach out to them on LinkedIn and start building your network (and audience). Don't wait to get started!